---
title: "Long content with no lists, tables or subheadings (geo/unstructured-content)"
description: "geo/unstructured-content: Bing and Microsoft guidance cite clear headings, lists and tables as what AI systems parse and reuse; walls of prose are hard to…"
canonical: https://void-design.vercel.app/rules/geo/unstructured-content
lastModified: 2026-09-16
---

# Long content with no lists, tables or subheadings

`geo/unstructured-content` · severity **info** · category AI search · detected by `void geo` and `void audit`

## Why it matters

Bing and Microsoft guidance cite clear headings, lists and tables as what AI systems parse and reuse; walls of prose are hard to chunk.

## How to fix it

Break content into descriptive h2/h3 sections, use lists for steps and tables for comparisons.

## References

- https://about.ads.microsoft.com/en/blog/post/october-2025/optimizing-your-content-for-inclusion-in-ai-search-answers

## More ai search rules

`void geo` reports 41 rules in this category. Generative-engine optimisation: whether AI crawlers that don't run JavaScript see the same content, valid and visible JSON-LD, an explicit AI robots policy, llms.txt, Markdown mirrors and answer-first writing.

- `thin-content` Article main content under 150 words — [geo/thin-content](https://void-design.vercel.app/rules/geo/thin-content)
- `answer-first` Opening paragraph doesn't state the answer concisely — [geo/answer-first](https://void-design.vercel.app/rules/geo/answer-first)
- `no-citations` Long content with no outbound links to sources — [geo/no-citations](https://void-design.vercel.app/rules/geo/no-citations)
- `no-statistics` Long content with no quantified facts — [geo/no-statistics](https://void-design.vercel.app/rules/geo/no-statistics)
- `wall-of-text` Paragraphs longer than 150 words — [geo/wall-of-text](https://void-design.vercel.app/rules/geo/wall-of-text)
- `vague-headings` Generic section headings ("Overview", "More", "Details") — [geo/vague-headings](https://void-design.vercel.app/rules/geo/vague-headings)
- `markdown-alternate` No working Markdown alternate for this content page — [geo/markdown-alternate](https://void-design.vercel.app/rules/geo/markdown-alternate)
- `markdown-mirror-indexable` Markdown mirror can compete with the HTML page, or diverges from it — [geo/markdown-mirror-indexable](https://void-design.vercel.app/rules/geo/markdown-mirror-indexable)

Detected by `void geo` and `void audit`. Explain it in a terminal: `void rules geo/unstructured-content`